This is a great article I picked up from Cox Media Group’s “Local Solutions”. Definitely worth the read especially for small business owners. Brandreputation managementis often conflated with crisis management. Many small and local businesses don’t consider this critical component of their online...
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Most small to medium size business want to grow or get better but are afraid to change. We have all heard the old adage “doing the same thing and expecting different results” is insanity. Sure you can go the route of not advertising and...
Back in high school you could always tell the “high performers” (or as we’d call them”overachievers”). Academically, they were the ones at the top of the Honor Roll. In sports, you can find them on travel teams and the music folks participated in (at...
Early in 2016 I wrote the article below on my LinkedIn profile. I was inspired by the action of a colleague and reactions from people not just here in Atlanta but from all across the world. Too often, we as individuals lose focus on why we...
If you own a business, built a brand or just created a social media account or blog, why do all that work if you’re not going to secure it? In an earlier post I talked about creating a Digital Strategy plan which talked a lot...
As a small business, branding your image is not just about showing people who you are and what you do. In many ways, branding for a small business involves increasing your footprint in ways you never thought before. ROI (Return on Investment) is not...
Here we are in the second week of 2017, have you hashed out your digital plan yet? If you value your business or want to take your personal brand seriously you really need to take some time and focus your digital efforts. I am...
Back when I programmed radio stations, I had a morning show where everything was about them. Every time they opened the mic it was about ‘where they went’, ‘what they did’, ‘how they felt’, etc. It was annoying, they didn’t relate to the audience...
I witnessed two things today that while insignificant in the grand scheme, are those little things that can add up to something big if not identified and stopped. The first thing was a Facebook post from my local coffee shop letting their 2k followers...
At the first radio station I ran, somewhere along the line I started hanging signs all over the place that said “Zero Defects”. I don’t really remember what the final issue was that triggered it, but I know it was because we just couldn’t...
I am not an expert on social media, branding or programming media properties.. I think that anyone who says they’re an ‘expert’ either on their business cards or in their LinkedIn profile are not acknowledging that learning is a journey. To say one is...