Nielsen Has An ID Resolution Solution On The Docket For Early 2021

Ad Exchanger – November 19, 2020

Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay identifiers go ta-ta.

“We’ve been working aggressively on our cross-platform journey for the last couple of years,” said Mainak Mazumdar, Nielsen’s chief data officer. “But we accelerated this when we started to see what was happening on the digital side of the business.”


SEO NEWS: Google has announced that they will no longer actively promote AMP pages over other technology in their search results beginning in May 2021.

Google Search Central Blog – November 10, 2020

This past May, we announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web. In the past several months, we’ve seen a median 70% increase in the number of users engaging with Lighthouse and PageSpeed Insights, and many site owners using Search Console’s Core Web Vitals report to identify opportunities for improvement.

Today we’re announcing that the page experience signals in ranking will roll out in May 2021. The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.


YouTube on a smartphone STRF/STAR MAX/IPX

YouTube Will Now Show Ads On All Videos Even If Creators Don’t Want Them

Forbes – Nov 18, 2020

YouTube just changed its rules on video monetization, and YouTube creators aren’t happy. Essentially, Google will now show ads on all videos, even if their creators don’t want ads.

And creators won’t get a penny.

It’s all in a new section of YouTube’s terms of service called “Right to Monetize.” READ MORE